A new report from NATPE and the Consumer Electronics Association reveals some interesting insights into how Millennials are viewing media. If you're a program producer, these studies are critical to know where your programs should be available. Some of the findings:
How they prefer to watch TV programs:
- 55% on a traditional TV set
- 29% on a laptop
- 16% mobile and other devices
Top sources for watching full length TV shows:
- 58% - Netflix
- 46% - DVR
- 46% - Live TV
- 36% - Youtube
Top Digital Sources for TV shows:
- 40% - Netflix
- 26% - YouTube
- 25% - TV Network websites
- 22% - Sites offering free TV
- 12% - Network or service provider apps
Other findings:
- 71% have streamed full episodes of shows in the last 6 months
- 56% watch more TV because of streaming...
Any surprises here?
