Page 18 - MyFaith Mag April - May web 2016

BOOKWORMS

BUSINESS-TO-BUSINESS MARKETING

The way businesses buy from one another has changed profoundly in recent years.
Markets have evolved, disruptive technologies have sprung up and buyers’ expectations
have changed.
But despite this, the fundamentals of business-to-business marketing have remained
constant: today’s corporate decision-makers still need to know who you are, what you do
and why you matter to them.

In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic
rules of B2B marketing.

They offer guidance on how to:

• Motivate your markets to buy from you,
• How to differentiate yourself from your competitors and
• Explain which tactics to use to reach your customers with the right

messages at the right time.

Their step-by-step guide will help your marketing effort deliver three critical results –

• Increased sales,
• Rising market share and
• Rock-solid margins.

Written in straightforward, punchy language with simple,
practical take outs at the end of each chapter, this is a
must-have book for anyone involved – in any way at all –
with attracting and retaining profitable customers.

THE PECULIARS - JEN THORPE

Phobias abound at the Centre for
Improved Living, where Nazma goes
for help. She’s crazy about baking and
desperately wants to become a pastry
chef, but her fear of driving keeps
her stuck working in a train-station
kiosk, where she sells stale food to
commuters while dreaming of butter
croissants and fresh strudel.

18 | APRIL / MAY 2016 The Centre is also a lifeline for Sam, who is scared to death of being robbed and spends
his days in his pyjamas in front of his computer, his house alarm always armed.

Like the rest of the patients, Nazma and Sam want to face their fears, but will four weeks
at the Centre be enough to change their lives? And will the two allow their budding
romance to bloom without letting their phobias get in the way?

Meanwhile, the Centre risks losing its funding, a fear that Ruby, the Centre’s eccentric
director, must face while she tries to manage the patients’ fears.

Set in a Cape Town as peculiar as its characters, The Peculiars is Jen Thorpe’s heart-
warming and humorous debut.

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