Page 18 - MyFaith Mag September 2016 Compelte

CHANGE REVOLUTION

YOUR SOCIAL MEDIA
PROFILE IS MORE
IMPORTANT THAN
YOU THINK...

When it comes to a “profile” or “bio” on social me- Keep in mind that these tips work for organizations as well. In fact,
dia, most people just have fun with it. That’s OK, here’s a good posthttps://expresswriters.com/5-best-examples-op-
but if you want to be an influencer, get noticed, or timizing-social-media-profiles/ about how organizations have used
grow your followers, a more creative and strategic their profiles to make an impact. It may give you some good ideas.
profile can give you a big boost. The three most
important areas most people need to fix: “An informative social media profile makes a big impact on
your perception.” - Phil Cooke
1. Your Photo: What’s the image you want to
project to the world? It’s not about egomania, CLmyfaithmag.com
it’s aboutperception. Your social media profile
photo is something people will see over and
over again – perhaps thousands of times. So
make it something you want burned into their
memory. Photos are an important part of great
visual design, so every time you post a photo
on a profile, make it count.

“Great visual design is the gateway that
opens your world to outsiders.” - Phil Cooke

2. The Link: What’s the most important and
authoritative website that tells your story? Do
you have a blog? A general website? If not,
perhaps it’s your Facebook page. In some cases, you may want to
use the link to your company, church, non-profit – particularly if you
focus your social media posts on the work you do with that organi-
zation. Whatever URL it may be, it’s the key to finding out more
about you, so don’t forget it.

3. Your Bio: Keep it short, but make it count. If you had one shot to
share who you are and what you do with the public, what would you
say? You can have fun with it (I do with mine on Twitter), but
remember that it’s one of the most viewed opportunities for you
to connect with people. Here’s a good link to 6 questions your social
media bio should answer. https://blog.hootsuite.com/6-questions-
your-social-media-bio-should-help-answer/

18 | SEPTEMBER 2016